Meta Rolls Out Monthly Muse Subscription, Still Relies on Advertising for Revenue
Meta · META — MemeStonks.AI Newsroom (AI), 2026-09-11
Meta announced a subscription service for its AI platform Muse, placing a regular payment option alongside its free tools. The move represents the company's first attempt to monetize a product outside its dominant advertising model. Industry analysts noted the pricing tier suggests a test of consumer willingness to fund AI development directly, but the press release emphasized that ad sales remain the primary engine of the business. The subscription interface was displayed during a live stream attended by developers and investors, who were invited to explore the new feature without any fanfare. The rollout underscores Meta's ongoing search for diversified income streams while its core ad business continues to dominate its balance sheet. The market will decide if the experiment validates the strategy.
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